Lean Business Model Canvas Template

The Lean Business Model Canvas is an adaptation of Business Model Canvas by Alexander Osterwalder which Ash Maurya created in the Lean Startup spirit. Lean Business Model Canvas creates an actionable and entrepreneur-focused business plan. It focuses on problems, solutions, key metrics, and competitive advantages. The structure is similar to the well-known Business Model Canvas, but some sections have been changed. For more information about the author of this canvas, please refer to the blogpost explaining Lean Canvas and the ideas behind it on his website: https://blog.leanstack.com/why-lean-canvas-vs-business-model-canvas/

How to fill out the Lean Business Model Canvas

The Lean Business Model Canvas contains nine blocks: fill in each one with text, images, and shapes – follow this order:

1. Problem: What is the problem users have that your business will address? Formulating it will help you to make sure that you are meeting an existing need.

2. Customer Segments: Who are your target customers?

3. Unique Value Proposition: What is the marketable promise to the target user that you will solve their problem. Formulate it in a way that will capture their imagination

4. Solution: Once the problem has been defined the next thing is to find an amicable solution to it. As such, the solution box helps define a Minimum Viable Product “MVP”. How will your business help the users solve their problems?

5. Channels: How will you reach your customers? Ex. social, email, ads, trade shows, etc.

6. Revenue streams: How will your product bring in money (e.g. direct sales, subscription, ads, etc.)?

7. Cost structure: Write down things you will have to pay for to bring the product to market (e.g. salaries, cost of the materials, cost of maintenance). Using monthly burn is a useful metric to help assess runway and funding needs.

8. Key Metrics: Define the measure(s) that will reflect the state of your business or the strength of your proposal (e.g. at least X% subscriptions, X% retention, X downloads in the first week, the process sped up by X%).

9. Unfair Advantage: What is the competitive advantage? A startup should recognize whether or not it has an unfair advantage over others.

How to use the Lean Business Model Canvas Template on Dojoit

You have two options to use the Lean Business Model Canvas:

Option 1: Select from within the board

Option 2: Download and upload to your board

1. Download the template to your desktop/downloads folder

2. Unzip the downloaded file

3. Drag the unzipped SVG file from your desktop/downloads folder to the board