Empathy Map Template

An empathy map is a visualization tool that helps you articulate what you know about specific types of users. They are considered a part of the design thinking methodology, and they empower you to create a shared understanding of user needs and help decision-makers with key judgment calls.

While there are different versions of the Empathy Map format, we like Paul Boag's version as it provides more insights, and it also has the benefit of being more useful for product design. You can find full details at his site: https://boagworld.com/usability/adapting-empathy-maps-for-ux-design/

Paul's Empathy Map template is divided into six sections:

• Think and feel: What matters to the user? What occupies their thinking? What worries and aspirations does she have?
• Hear: What are friends, family, and other influencers saying to her that impacts her thinking?
• See: What things in her environment influence her? What competitors is she seeing? What is she seeing friends do?
• Say and do: What is her attitude towards others? What does she do in public? How has her behavior changed?
• Pain: What fears, frustrations or obstacles is she facing?
• Gain: What is she hoping to get? What does success look like?
  

How to add the Empathy Map Template to your Jeda Ai board

You have two options:

Option 1: Select from within the board

Option 2: Download and upload to your board

1. Download the template to your desktop/downloads folder

2. Unzip the downloaded file

3. Drag the unzipped SVG file from your desktop/downloads folder to the board